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Sonaxi Satpathi

Kindness Inc.


Written by Sonaxi Satpathi Edited by Sunaina Illustrated Shresha Kumar

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In a world seemingly perpetually caught in the whirlwind of chaos, the notion of kindness has not merely clung to its role as a personal virtue; it has metamorphosed into an invaluable and downright essential commodity within certain industries. Behold the birth of what we might colloquially term the "kindness industry," where professions demand not just proficiency but a significant investment in emotional labour. Standing tall in this realm are the unsung heroes – caregivers and front-line workers – individuals skilled in doing human emotions for a living, navigating the complexities to provide support. And, as if that weren't enough, the juxtaposition of kindness and conflict unravels a narrative, making its relevance even in the shadowed corners of our world.


Picture, if you will, the caregivers, the unsung heroes of the kindness industry. Whether tending to the ailing in healthcare, the elderly in geriatrics, or the perpetually sticky-handed beings in childcare, these compassionate souls aren't merely tasked with physical care. No, their arena extends into the emotional intricacies of human connection, where genuine empathy is the currency of the realm. The toll of emotional labor is not for the faint of heart, yet caregivers persist, weaving kindness into the very fabric of their daily lives.


And then there are the front-line warriors – emergency responders, social workers, and customer service representatives – whose daily grind stands on the foundation of kindness, especially when the world seems to be hurtling towards chaos. It's not just about ticking boxes of professional competence; it's a tightrope walk of emotional intelligence. Quick decision-making, problem-solving, and compassion are par for the course. Whether managing emergencies or soothing the nerves of the distressed, front-line workers juggle the art of managing their emotions while extending comfort and support to those on the edge.


The kindness industry doesn't shy away even when the backdrop is painted in shades of conflict and war; be it the internal conflicts of Myanmar or the Israel-Palestine conflict. Humanitarian aid workers, peacekeepers, and mental health professionals navigating the minefields of conflict zones showcase the audacity of kindness amidst chaos. In these turbulent environments, emotional labor isn't just significant; it's the lifeline for those grappling with the fallout of violence. Challenges abound, yet the pursuit of humanity stands tall, a beacon of compassion in a tumultuous sea.


But, lo and behold, amidst the challenges, the kindness industry is not without its rewards. The reciprocity of kindness creates a harmonious feedback loop, fostering environments where empathy and compassion aren't mere novelties but essential tools of the trade.

While it is important to remember that the role of kindness in various industries has been around since time immemorial; the civilized world of the 21st century makes the collocation of “kindness industry” not too alien to the ear. Kindness has donned the mantle of a job qualification within select industries. Caregivers and front-line warriors navigate emotional labor, offering support in times of need. Even in the theater of conflict, they prove that kindness persists, a testament to enduring humanity in the face of adversity – and, after all, one needs to admit, for the sake of the silver lining, that this gives a flair of audacious charm to the human tragedy.

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