Writer: Madhura Prakash
Editor: Jaanvi Thorat
Illustrator: Ananya Prabhakar
Aesthetics is mainly related to the appreciation of beauty and art. But, it need not necessarily be limited to these two. Aesthetics also have an important role in pop culture. Pop culture and the aesthetics associated with it have a great impact on our lifestyle. Pop culture finds its expression through the mass circulation of items. Pop
culture basically means or includes music, literature, art, fashion, lifestyle etc. This article talks about how each one of them- music, literature, art and fashion influences our lifestyle and how it impacts us. Pop culture has an influence over the majority of the population, especially the youth, who are in the process of building an identity for themselves. When we talk about music, we notice that the majority
of the population, especially teenagers, are really influenced by the music they listen to and it has become an important part of their lives. Different people listen
to different genres of music, have their favourite artists and they try to copy the artists' fashion in their own way, since they find it cool and classy. For example, Kpop music. As the Korean wave has become an influential global phenomenon in the 21st century, more people are listening to Korean music and these people also like these Korean music artists. By connecting to their favourite artists through
social media such as Instagram, Twitter etc, the common people try to copy the fashion of their favourite artists and they incorporate it in their own manner. The same goes for fashion, art, literature etc.
When we take the example of
fashion, the aesthetics in fashion impacts the lifestyle of a lot of teenagers and young adults. In fashion, elements like balance, colour, pattern, shape, visuals etc.
are a few aesthetics that the viewers appreciate and they try to incorporate the same in their daily lives. The purpose of aesthetics is to enhance the natural beauty of an individual. In addition, people want to look and feel better for a longer period of time. Another general example could be skincare products. When we talk about art and literature, the aesthetics associated with it are linked to the perception of external objects. Art is very valuable because it provides a lot of aesthetic experiences. For example, when we talk about art, if we take the example of any painting, the painting is a form of creative self expression as well as is effective. Aesthetics, which is the study of beauty and taste, is closely linked to the philosophy of art- the philosophy of art includes the study of the nature of art, the concepts that are included in the art (interpretation, representation etc).
In addition to music, literature, art and fashion, we include our food habits and language when we really get into pop culture. Aesthetics impact our food eating habits and our food choices. The aesthetics become important when we see the attractiveness of the food and evaluate its pleasantness. Other than food habits, in the case of language, we adopt certain words, phrases and even accents when we really like artists in various professions. We try to use these words and phrases in our everyday life within our own accordance. How we use these phrases impacts our lifestyle and portrays who we are as a person to our surroundings.
As mentioned before, aesthetics is a branch of philosophy that deals with beauty, taste and the philosophy of art. It is defined as a concept of something that is visually acceptable. But art need not be limited to visual art forms. Art can be anything- it is different for everyone and how we perceive the aesthetics associated with it is different for everyone. Be it music, literature, art, fashion, lifestyle, language, food habits etc. the way we associate certain aesthetics with it and the way we perceive it is different for every individual.
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